Social Media Policy

Purpose

This policy sets out how Towerblock Radio CIC uses social media, ensuring consistency, quality, safety and compliance across all platforms.

Scope

This policy applies to all directors, staff, volunteers, DJs, presenters and contributors who use social media on behalf of or in connection with Towerblock Radio CIC.

Definitions

• Social media means online platforms and applications used for communication and content sharing, including but not limited to Instagram, X (Twitter), Facebook, TikTok, YouTube, SoundCloud and Discord.
• Official account means a social media account operated by or on behalf of Towerblock Radio CIC.
• Personal account means a social media account operated by an individual in a personal capacity.

Responsibilities

The board approves the social media policy. The Communications Lead (or designated person) manages official accounts. All staff and contributors follow the policy.

Policy Statement

Towerblock Radio CIC uses social media to promote the station, support artists, engage the community and share content. We maintain high standards of conduct, accuracy and safety across all social media activity.

Detailed Procedures

Official accounts

• Official social media accounts are managed by authorised personnel.
• Account credentials are held securely and access is limited.
• Content should be consistent with the organisation's brand, values and Editorial Standards Policy.
• Content should be accurate, respectful and not misleading.

Content standards

Social media content must:

• Follow the Editorial Standards Policy.
• Not incite violence, hatred or discrimination.
• Not harass, bully or intimidate.
• Not share confidential or sensitive information.
• Respect copyright and intellectual property.
• Credit artists, photographers and creators.
• Be appropriate for the platform and audience.

Personal use

Staff, volunteers and contributors using personal social media accounts should:

• Not speak on behalf of Towerblock Radio CIC unless authorised.
• Not disclose confidential information about the organisation.
• Not bring the organisation into disrepute.
• Be mindful that their personal activity may reflect on the organisation.
• Follow the Code of Conduct for DJs and this policy.

DJ and presenter social media

DJs and presenters are encouraged to promote their shows on social media. They should:

• Tag and credit the station.
• Follow the Editorial Standards Policy.
• Not share unreleased music or private submissions.
• Not make promises on behalf of the station without authorisation.

Responding to negative comments

• Negative comments should be handled professionally.
• Do not engage in arguments or personal attacks.
• Address legitimate concerns constructively.
• Remove content that breaches the Community Guidelines.
• Report serious concerns to the Communications Lead.

Crisis management

In a social media crisis (e.g. viral negative content, security breach, reputational damage):

• The Communications Lead and board chair shall be informed immediately.
• A coordinated response shall be developed.
• All staff and volunteers should direct enquiries to the Communications Lead.
• Do not respond individually to media or public enquiries.

Security

• Social media account passwords must be strong and unique.
• Two-factor authentication must be enabled.
• Access must be revoked when a person leaves or changes role.
• Account access is reviewed quarterly.

Reporting Process

Concerns about social media activity should be reported to the Communications Lead.

Compliance Requirements

• Equality Act 2010.
• UK GDPR and Data Protection Act 2018.
• Copyright, Designs and Patents Act 1988.
• Malicious Communications Act 1988.
• Online Safety Act 2023.

Monitoring

The Communications Lead monitors social media performance and compliance. The board reviews social media activity annually.

Review Cycle

This policy shall be reviewed annually.

Version Number

Version 1.0

Approval Section

Approved by: Towerblock Radio CIC Board Date: July 2026 Next review: July 2027

Related Policies

• Editorial Standards Policy
• Community Moderation Policy
• Code of Conduct for DJs
• Information Security Policy
• Anti-Harassment Policy

Website URL slug

/policies/social-media-policy

Meta Title

Social Media Policy | Towerblock Radio

Meta Description

Towerblock Radio CIC's social media policy covering official accounts, content standards, personal use, DJ social media, crisis management and security across all platforms.

Suggested menu category

Broadcasting

Suggested search keywords

social media, content standards, social media policy, crisis management, online safety, community guidelines